Success doesn’t come from what you occasionally do; it comes from what you do consistently.
In this Dental Industry Academy Podcast, Dr. Eric Block is joined by Nick Azar, the VP of Sales & Marketing at Keating Dental Lab.
To achieve significant business growth, Nick Azar believes that the most important thing is to not just survive as a business but to strive. And this is what Keating Dental achieved with the help of effective communication with the customers, good leadership, and a pulse on the business.
With correct brand awareness creation and effective communication, your customers are aware of what is going on and what to expect, which leaves no room for surprises from the business. The leadership and the team play a significant role in identifying what the customer wants and delivering it in the best way possible. When you can do this with your team, you can indeed achieve business growth.
By listening to this episode, you will learn how to maintain good leadership with your team, deliver good customer service, and an interesting major shift in the dental industry!
If giving back to your community and becoming a guest of the podcast is something that interests you, then please click the link below to schedule your episode with Dr. Eric Block.
About Nick Azar:
About Dr. Eric Block:
- Founder of Deals For Dentists
- Founder of Stress-Free Dentistry
- Author of the Stress-Free Dentistry Book
- 00:00:32 – Intro to the episode
- 00:01:07 – Background of Keating Dental
- 00:06:04 – Communication as a critical part of business growth
- 00:07:53 – Creating brand awareness
- 00:12:07 – Becoming a good leader
- 00:13:37 – The evolving hiring process
- 00:19:21 – Major shift in dental schools
- 00:24:10 – Word of advice